Hearing Implants Market 2022 Market Competitive Landscape Analysis
Hearing loss is the inability to hear either partially or
totally. The causes of hearing loss are age, heredity, recreational, recurrent
middle ear infections, bacterial meningitis, building up of earwax on the ear
canal, ruptured ear drum, and loud noises. Hearing loss impacts on the
individual’s ability to communicate. Complications associated with hearing loss
are high risk of dementia, reduced quality of life, depression, social
withdrawal and isolation. People suffering from diabetes, cardiovascular
disease and chronic kidney diseases are at risk of hearing loss. By using
hearing devices such as hearing implants and hearing aids, people with hearing
loss can be benefited. Conductive hearing loss, sensorineural hearing
loss, central hearing loss and mixed hearing loss are the types of hearing
loss. In conductive hearing loss passage of sound between the ear drum and
inner ear is affected. Causes of conductive hearing loss are dysfunction of the
Eustachian tube, damage to the hearing bones, foreign body trapped in the ear,
otosclerosis and perforated ear drum. In sensorineural hearing loss the tiny
hair cells in the inner ear is damaged. Causes of sensorineural hearing loss
are meningitis, encephalitis, stroke, viral infection of the inner ear,
medicines such as antibiotics and acoustic neuroma.
Hearing
Implants are devices which are surgically inserted into the ear to
stimulate the auditory nerve and are alternatives for hearing aids. One of the
hearing implants is cochlear implant. Cochlear implants are electronic devices
that are surgically implanted behind the ear. These devices stimulate the
auditory nerve with the help of electrodes placed in the inner ear. Moreover,
mid-ear implants are devices which use mechanical energy for the stimulation of
structures of the inner ear. These are used by individuals who have skin
problems, collapsed closed ear canals, earmould allergies or malformed ears. Furthermore,
the bone anchored hearing aid is a device which is surgically implanted to help
people with hearing loss. By transmitting the sound waves through the bones in
skull it stimulates the cochlea. After sound signal is received by cochlea, the
information gets converted into neural signal and sent to brain, where it is
recognized as sound. Bone anchoring hearing aid uses a titanium implant. This
titanium implant is placed in the skull bone. Another type of implant is
auditory brainstem implant. Auditory brainstem implants are used by the
individuals who have profound sensorineural hearing loss. This implant bypasses
both the cochlea and the hearing nerve.
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The major factor responsible for the growth of hearing implant market is
increase in prevalence of geriatric population combined with hearing loss. For
instance, as per WHO, currently there are 360 million in the world with
disabling hearing loss. Furthermore, increase in the geriatric population will
further boost the hearing implants market growth. According to WHO, in 2015,
900 million people were 60 years of age or older and this number is expected to
reach 2 billion by 2050.Moreover, the market players are customizing their
products to attracting their customers which will lead in market growth of hearing
implants. However, high cost associated with hearing implant devices can hamper
the growth of hearing implants market.
Product launch is the key strategy followed by the major
players in the hearing implants market to gain competitive advantage over other
players and increase their market share. For instance, in September 2016,
Cochlear Limitedobtained FDA approval for its new hearing loss solution,Kanso.
Kanso is simple, smart and discreet hearing solution which works by converting
sound into electrical signals and passes them to the brain. It is useful in
treating severe to profound hearing loss. By the launch of Kanso, Cochlear
Limited will gain competitive advantage and more market share.
Major Market Players
Ø
Sonova AG
Ø
MED-EL
Ø
Cochlear Limited
Ø
William Demant Holding A/S
Ø
Envoy Medical Corporation
Ø
Nurotron Biotechnology Co., Ltd.
Ø MICROSON
S.A.
Hearing
Implants Segmentation:
By Product:
- Mid-ear
Implants
- Auditory
Brainstem Implant (ABI)
- Bone
Anchored Hearing Aids (BAHA)
- Cochlear
Implants
By End User:
- Children
- Adults
By Region:
- North
America
- U.S
- Canada
- Mexico
- Europe
o
Germany
o
France
o
UK
o
Italy
o
Spain
o
Rest of Europe
- Asia-Pacific
o
Japan
o
China
o
Australia
o
India
o
South Korea
o
Rest of Asia-Pacific
- Rest
of the World
o
Brazil
o
South Africa
o
Saudi Arabia
o
Turkey
o
United Arab Emirates
o
Others
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